Riccardo Tisci's tenure at Burberry was marked by a bold reimagining of the heritage brand, a deliberate shift away from its traditionally classic aesthetic towards a more contemporary, sometimes even rebellious, expression. The Autumn/Winter 2019 collection, showcased in its entirety on Vogue Runway, serves as a compelling case study of this transformation. The Burberry AW19 lookbook, a meticulously curated visual narrative accompanying the runway show, offers a deeper dive into the collection's intricacies, revealing Tisci's design language and his vision for the future of the house. This article will dissect the key elements of the AW19 lookbook, analyzing its styling, themes, and the overall message conveyed.
The Burberry Fall/Winter 2019 Lookbook Campaign wasn't simply a presentation of clothes; it was a carefully constructed world. The imagery, often shot in stark, minimalist settings, allowed the garments to take center stage. This contrasted sharply with some of Burberry's previous campaigns, which frequently relied on heavily stylized settings and narratives. The decision to opt for a cleaner, more direct approach highlighted the craftsmanship and the individual pieces themselves, emphasizing the quality and detail that Tisci sought to inject into the brand.
The collection itself, as seen in the Burberry Fall 2019 Ready-to-Wear show and its accompanying lookbook, was a fascinating blend of opposing forces. Tisci masterfully juxtaposed the classic Burberry check with more avant-garde elements, creating a dialogue between heritage and modernity. The iconic check, a cornerstone of the brand's identity, appeared in unexpected ways – deconstructed, reimagined, and sometimes almost subverted. It wasn't merely a decorative element; it served as a foundational motif, constantly reinterpreted and recontextualized throughout the collection.
One of the most striking aspects of the AW19 lookbook was the exploration of texture. The collection featured a rich array of fabrics, from luxurious cashmere and soft leathers to more rugged, utilitarian materials. This interplay of textures created a sense of depth and complexity, adding another layer to the visual narrative. The lookbook's photography skillfully captured the tactile quality of these fabrics, highlighting the craftsmanship and the luxurious feel of the garments. Close-up shots emphasized the intricate details, the stitching, and the overall quality of the materials, showcasing the attention to detail that is a hallmark of high-end fashion.
The color palette of the AW19 collection was equally noteworthy. While Burberry's traditional beige and brown tones were present, they were balanced by a bolder, more experimental range of colors. Deep reds, rich blues, and striking blacks were juxtaposed with more muted shades, creating a dynamic and visually arresting collection. The lookbook's styling further enhanced this interplay of colors, showcasing how different pieces could be combined to create a variety of distinct looks. The careful selection of accessories – bags, scarves, and shoes – further amplified the overall aesthetic, adding another layer of sophistication and refinement.
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